In this browser
One click, no install, no store. Your timeline is live before the app would have finished downloading.
Start in your browserEmerge turns that answer into daily habits, and those habits into a world that grows while you do. Built for the sixty-six days it actually takes, not the twenty-one it is supposed to.
Free to start. No install in the browser. One account on both.
Already building? Log in
Decide who you are becoming. Do one thing today. Watch the world answer. Every surface in the app exists to close that loop faster.
Pick the archetype you are building toward, not the one that describes last year. That choice themes everything that follows.
Deciding when and where beats deciding to try harder. Across 94 tests, people who wrote down the when and where were d = 0.65 standard deviations better at following through.
Momentum, not punishment. One missed day is a warning and two is a break, so a bad week never resets the person you are becoming.
Not brand claims. Peer-reviewed results, and the exact place each one is built into the product.
d = 0.65 is how much better people follow through when they decide in advance when and where a behaviour happens, rather than only what it is. Pooled across 94 independent tests, a medium-to-large effect on top of merely intending to do it.
In Emerge: step two asks for a time slot, not just a habit name.
Gollwitzer & Sheeran, 2006. Advances in Experimental Social Psychology
66 days is the median time to automaticity, and the spread is the point: half of the 96 adults took longer, and the range ran from 18 days to 254. The "21 days" rule is folklore. A product that punishes day 22 is punishing the middle of the curve.
In Emerge: missed days subtract momentum, never progress, and never your streak history.
Lally, van Jaarsveld, Potts & Wardle, 2010. European Journal of Social Psychology
34% versus 19% was the completion gap between two groups given the same task, where one card simply showed the progress already made. Visible advancement changed whether people finished, before any new incentive was added.
In Emerge: every habit carries its own bar, and every level carries its name.
One click, no install, no store. Your timeline is live before the app would have finished downloading.
Start in your browserThe full app: home screen widget, reminders, and completions that work offline and sync when you are back.
Get it on Google PlaySame account on both. Your progress syncs automatically.
An identity-first habit engine: you pick who you are becoming, the app turns that into daily habits with times and places, and a world map grows as your attributes level up.
Free to start, including the timeline, the world map and three Narrator asks a day. An optional subscription unlocks additional Premium features. The current details are on the in-app subscription screen.
In any browser at this address, or on Android through Google Play. It is one account on both, and progress syncs automatically.
Yes. An account is what keeps your habits and your world attached to you across devices. Sign in with Google or email, in under a minute.
Six identity styles: Explorer, Athlete, Scholar, Creator, Stoic and Zealot. Each themes your world and guides the habit suggestions that fit who you are building toward.
Momentum drops, and it takes two missed days before anything breaks. One missed day is a warning. If you have earned freezes, they are spent first, so a single bad day does not touch your history.
Your habits and identity data are yours, and the Privacy Policy in the footer explains exactly what is stored and why.